Style & Voice Guide

This is our company style guide, created for MountainSeed employees and vendors. It helps us write clear and consistent content across teams and channels. Please use it as a reference when you’re writing for MountainSeed.

This guide goes beyond basic grammar and style points. It’s not traditional in format or content. We break a number of grammar rules for clarity, practicality, or preference.

We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. 

This guide has been adapted from content originally created by Mailchimp. The content is being reused with Mailchimp’s permission under the Creative Commons Attribution-NonCommercial 4.0 International Public License.