Identities
MountainSeed Range
The MountainSeed logo is the most immediate representation of our company, our culture, and our brand. These guidelines describe how to use it consistently in its proper, approved forms.
Circle Logo
With Logotype
The Circle Logo is a secondary mark with two treatment options. The Circle Logo should not be used on formal brand documents such as stationery, financial documentation, reports, and/or forms.
Circle Logo
With Logotype
The Circle Logo is a secondary mark with two treatment options. The Circle Logo should not be used on formal brand documents such as stationery, financial documentation, reports, and/or forms.
Circle Logo
Without Logotype
The Circle Logo is a secondary mark with two treatment options. The Circle Logo should not be used on formal brand documents such as stationery, financial documentation, reports, and/or forms.
Without Logotype
The Circle Logo is a secondary mark with two treatment options. The Circle Logo should not be used on formal brand documents such as stationery, financial documentation, reports, and/or forms.
Usage
Clear Space
When using our logos, create enough margin around the logo so that it stands out from the rest of the content. Best practice in printed documents is to allow a minimum .5″ around the logo. For larger applications of the logo (banners/signs/etc.), more ‘breathing room’ may be needed.
Right Scale
When using our logos, consider its size/scale in relation to the application. The smaller the logo, the more difficult it becomes to effectively print or read. Applications of our logo smaller than .75″ should only be used when MountainSeed’s identity has already been established through approved means.
Our Colors
660
325
1345
7433
660
HEX
#407EC9
RGB
R64 G126 B201
CMYK
C74 M44 Y0 K0
Pantone
660C
325
HEX
#64CCC9
RGB
R100 G204 B201
CMYK
C54 M0 Y20 K0
Pantone
325c
1345
HEX
#FDD086
RGB
R253 G208 B134
CMYK
C0 M10 Y50 K0
Pantone
1345c
7433
HEX
#A73A64
RGB
R167 G58 B100
CMYK
C12 M88 Y18 K18
Pantone
7433c
Color Formats
HEX – A digital conversion that is used in web formats. Use this formula in web-based programs. Note: Hex and RGB are interchangeable for digital use 99.9% of the time.
RGB – Red, Green, and Blue light is used in digital applications to create a color value. Use this formula when expressing colors digitally.
CMYK – Also known as “4-color-process”. Cyan, Magenta, Yellow, and Black inks are used to create rich and accurate physical prints. Commonly used in the majority of high-end and corporate/office printers.
Pantone™ – Known for making a vast range of perfect-match inks used by professional print shops. Most employees will not have a use for this format as it is expensive and used only when brand colors MUST be 100% accurate. All print shops will primarily print CMYK unless Pantone™ is explicitly requested.
660 Color Codes
HEX
#407EC9
RGB
R64 G126 B201
CMYK
C74 M44 Y0 K0
Pantone
660C
325 Color Codes
HEX
#64CCC9
RGB
R100 G204 B201
CMYK
C54 M0 Y20 K0
Pantone
325c
1345 Color Codes
HEX
#FDD086
RGB
R253 G208 B134
CMYK
C0 M10 Y50 K0
Pantone
1345c
7433 Color Codes
HEX
#A73A64
RGB
R167 G58 B100
CMYK
C12 M88 Y18 K18
Pantone
7433c
Typography
Roboto is MountainSeed’s primary typeface. It is a free, open-source font that is accessible for download at fonts.google.com.
Roboto Typeface
Roboto Typeface
Roboto is a font that is used in many places. As a result, it has several variations in font weights and several different families. MountainSeed uses the standard font family and primarily uses light, regular, and bold font weights.
10pt, Roboto Light is used for body text in most documents. Other paragraph styles are identified in Microsoft Office templates. These templates should be used to keep all employees on-brand and standardized with their communications.
Roboto Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+<>?,./:”
Roboto Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+<>?,./:”
Roboto Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+<>?,./:”
Roboto Slab
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+<>?,./:”
Roboto is a font that is used in many places. As a result, it has several variations in font weights and several different families. MountainSeed uses the standard font family and primarily uses light, regular, and bold font weights.
10pt, Roboto Light is used for body text in most documents. Other paragraph styles are identified in Microsoft Office templates. These templates should be used to keep all employees on-brand and standardized with their communications.